In the second quarter, the American household goods retail industry still showed negative growth year-on-year. Individual retailers increased their market share by virtue of their strong competitiveness, but the situation of most retail enterprises deteriorated. YipitData, a market analysis organization, analyzed the sales of 30 major household goods retailers in the United States in the second quarter and released the latest market share index. This market share index is only for exclusive retailers of household products, excluding comprehensive retailers such as Amazon, Target and Walmart.
Wayfair ranked first with 17.8% market share. This home furnishing retailer, which takes online as the main channel, attacked the city and gained 2.5% market share.
HomeGoods ranked second with a year-on-year growth of 1.6% and a market share of 11.5%. IKEA, the third place, occupied 8% market share, up 0.8% year-on-year. Together, the top three home retailers account for 37.3% of the market share of home franchise stores.
Big Lots ranked fourth with 7.5%, a year-on-year decrease of 0.5%. Ranked fifth is La-Z-Boy, with its market share increasing by 0.8% year-on-year, reaching 5.4%.
Although Bed Bath & Beyond and Overstock merged into one company, the statistics are still counted separately before the merger. The overall share of BBB is only 3%, down 3 percentage points year-on-year. Overstock decreased by 0.2 percentage points, with a market share of 2.7%. Whether the two companies can achieve 1+1>1 after the merger remains to be proved by practical results.
According to the data of YipitData, the exclusive retailers of household goods in the United States began to experience a sales recession in 2022, with a year-on-year decline of -8% to -6% every quarter. In 2023, the slowdown increased, and the overall sales of household goods franchise stores decreased by 11% in the second quarter, indicating that the industry is under unprecedented pressure.
Post time: Aug-16-2023